The world has changed

There’s a fascinating interview with EA executive Frank Gibeau on Venture Beat.  Amongst the golden nuggets: We burned the ships and marched inland. [Laughs] About 76 percent of our revenue this quarter was digital, not disc-based. We’re off to the races. EA is the third biggest games publisher in the world, and they’re seeing more […]

“Market Standard”

Simon Dawlat, the CEO of AppGratis the app “discovery” platform that was banned from iOS last week: Then for advertisers, we offer sponsored slots that are being displayed within our regular stream of editorial picks. These advertising campaigns are clearly label “Sponsored”. They are sold on a “CPI” Cost-per-install basis, which is the market standard […]