Apple focusing on professionals?

Apple has been critiscised recently for chasing average users whilst neglecting what was once their core audience, professionals.  Final Cut Pro X served as a lightening rod for much of this critiscism, with many features from its predecessor missing and an interface more aligned to casual users than professional video editors. However, the LA Times […]

Less apps, more apples

Somersby Cider, a brand of huge multinational company Carlsberg, have launched a new advertising campaign that gently mocks Apple’s stores and product launches.  Some of it feels a bit forced, but I like the “single core, dual core” line. I can feel Apple’s lawyers gearing up from here.

Father of the year

This is a story of a father who’s reported his son to the Police for fraud because he ran up a massive iTunes bill. “I am sure Cameron had no intention to do it but I had to have a crime reference number if there was any chance of getting any credit card payments refunded.” via […]

Me too! Me too!

Having asked the question a few days go, are Samsung copying a rumoured Apple device, it seems as if a number of other companies have jumped on that particular bandwagon. Reportedly, Google’s Android team are working on a watch, as are LG.  The Google rumour is of particular note as it would point to Google […]

Innovative solutions to dropped iPhones

Appleinsider: An Apple invention discovered on Thursday describes a system that could potentially save the most fragile components of an iPhone, such as the glass screen, by detecting when a device is falling and shifting the handset’s center of mass to control its landing. I love this.  To summarise, although I recommend you read the […]

A strange hire for Apple

Now former Adobe CTO Kevin Lynch is headed to Apple, the company who famously blocked out Flash on the iPhone and likely precipitated that technology’s long slide into relative obscurity via TechCrunch. This seems like a particularly strange hire for Apple in to what is a key influential position.  I can only hope that Bob […]

Samsung copying rumoured Apple products?

Are Samsung now copying rumoured Apple products, not just released ones? I guess that’s one way to get ahead of the game. It’s interesting to see companies mobilising around wearable technology, a space where they clearly see growth but also one that’s yet to have any significant impact on real people’s lives.

Everyone loves a winner

To some extent, Samsung is the victim of its own success. The Galaxy S III was a runaway hit, to such an extent that the Galaxy S4 was one of the most hotly-anticipated devices of the year. Now sure, it’s unfair — and unrealistic — to expect a technological revolution every 12 months, but Samsung […]

Early iPhone prototypes

The early prototype is also quite large—about 5″×7″ and roughly two inches thick. “Seems large now,” our source said, “but at the time it was really impressive seeing basically a version of OS X running on it. “From the looks of the logic board photos, Apple had a decent idea in 2005 of where the […]

Apple’s Lightening adapter contains tiny computer

There’s a lot more going on in this adapter than we expected: indeed, we think the Lightning Digital AV Adapter outputs video by using AirPlay or similar MPEG streaming. Are we off base? Let us know! An anonymous comment on the post, if correct, goes in to more detail about what’s actually happening, and it’s got nothing to […]